Alternatives group managing director Charley Stoney has been appointed as chief executive of the Institute of Advertising Practitioners (IAPI) in place of Tania Banotti, who left the agency representative body recently to head up Creative Ireland. Stoney has wide experience in marketing services, having held senior agency roles in field marketing, promotions and DM. Before […]
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Tesco’s Torpey takes on marketing role at RTE
Nora Torpey has joined RTÉ as head of marketing and consumer communications. She will take up the role on June 7, reporting to Adrian Lynch, director audiences, channels and marketing. Most recently, she spent four years with Tesco Ireland as head of brand and communications, where she had the responsibility for defining the UK multiple’s strategy. […]
Around 200,000 to support Darkness Into Light
What started out as a walk involving 400 participants in Dublin’s Phoenix Park in 2009 has grown to become a major international charity event, with 180,000 people signing up last year. Pieta House’s Darkness Into Light aims to end the stigma around self-harm and suicide by providing vital services. Since Pieta House opened, 35,000 people […]
Shay Healy to be saluted for life achievements
Broadcaster, producer and songwriter Shay Healy will be honoured by Ireland’s entertainment industry later this month when he is presented with a lifetime achievement award by the Irish Film & Television Academy (IFTA) at the annual IFTA awards. Healy is being saluted for his outstanding work stretching over 55 years in Irish TV and entertainment. […]
AIG extends its support for Dublin GAA
AIG has extended its partnerships with Dublin GAA, Dublin LFGA and Dublin camogie for another five years for an undisclosed sum. The announcement was made at Beann Eadair GAA Club in Howth as young club members joined representatives from Dublin’s four inter-county senior teams. The current AIG deal expires this coming November. By the time the […]
An Post boss slams “insulting” referendum ads
An Post chief executive David McRedmond has come out strongly against the referendum on the 8th Amendment campaign posters appearing on our streets, calling them “amateurish and insulting to women and men”. Speaking in a personal capacity, the former TV3 boss said the posters fly in the face of the Advertising Standards Authority of Ireland […]
Eir Sport wins exclusive rights to Guinness Pro14
Eir Sport and the Guinness PRO14 have agreed a partnership giving the broadcaster rights to every game for the next three years from next season. The deal means that for the first time in Ireland rugby fans can watch all of the tournament’s 152 games on one TV channel, with over 30 hours of rugby […]
Cornmarket hires Originate to create new identity
Insurance brokers for public sector employees Cornmarket has a new brand identity which was created by Originate. The rebrand is part of a programme being undertaken by the company, with former Eir executive Lisa Kelly in charge of the revamp as Cornmarket’s head of marketing. The process was a collaboration between staff, customers and community. […]
Fyffes go bananas with ‘Peel Different’
Fyffes, which was recently acquired by Japan’s Sumitomo in a €750 million deal, has launched a new out of home (OOH), online and TV campaign developed by Simon Betson’s Insight Marketing and Mindshare, working to the fruit importer’s marketing manager, Emma Hunt-Duffy. The tagline ‘Peel Different About Bananas’ is a follow-on to ‘Fyffe Times Better’. Hunt-Duffy […]
Senior takes chair at refreshed Boys+Girls
A co-founder of the Fallon agency in London famous for creating the Cadbury’s Gorilla and Sony ‘Balls’ ad campaigns has joined Boys+Girls as non-executive chairman. Robert Senior’s appointment coincides with the agency undergoing a “refresh”, the first in its eight and half year history when it launched with a much talked about Lego table in […]
O’Callaghan hotels backs Guinness Pro14 finals
The O’Callaghan Collection of hotels has signed up as sponsor of the Guinness PRO14 finals. This year’s series ends in the Aviva Stadium on May 26 where the champions will be crowned after a season that has seen what was the Pro12 championship add two teams from South Africa – the Southern Kings from Port […]
JWT Folk take blunt line with bowel cancer ads
In recent days, media personalities brandishing toilet rolls in parts of Dublin have been urging people to ‘Give a Sh*t’. It is the culmination of a two-month-long ad campaign by the Marie Keating Foundation to raise awareness about bowel cancer. The campaign, created by JWT Folk, urges people aged 60 to 69 to “Give a […]
DMI warns marketers to act urgently on GDPR
With just one month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute (DMI), which sets standards for digital marketing education and practices, has said that marketers must take more responsibility when it comes to companies preparing for, and upholding, GDPR compliant practices. Forrester Research reported that […]
