WPP-owned GroupM is to rebrand its merged MEC and Maxus media agencies as Wavemaker. In a statement, GroupM said “making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent… our positioning is a compelling manifestation of that purpose.” GroupM CEO Bill Kinlay […]
Adland RSS feed for this section
National Lottery now down to two agencies
Marketing.ie has learned that Premier Lotteries Ireland (PLI), which operates the National Lottery, has narrowed down current creative services review to two agencies – Rothco and TBWA, with Publicis and the incumbent, DDFH&B, losing out. The review is led by PLI head of marketing Michael Hayes, who joined the company at the start of the […]
Agencies face “mixed picture”, IAPI reports
Those predicting turnover in adland will “increase or strongly increase” has dropped from 74 per cent in 2016 to 58 per cent in 2017, pointing to a more cautious outlook among agency owners, the latest annual IAPI Industry Census reports. The census measures the industry across agency revenue and billings, staffing, services and age/gender profile. The […]
Pour interest for King Crisps at city bus shelter
King Crisps has launched a new out of home campaign through Vizeum and Source out of home. Largo Foods has once again teamed up with Dublin GAA star Bernard Brogan for its ‘King of the Hill’ ads. The OOH element of the campaign has been running for several weeks on a number of formats, including Retail […]
Deadline for Sharks video entries looms
The deadline for music videos, short films and Best New entries for this year’ Sharks festival in Kinsale is next Friday. Festival director Aisling White says entries must close next Friday and there will be no extensions. Shortlists will be released in the second week of September and the winners will be announced in Kinsale on […]
OMD wins pitch for Cairn Homes account
Homebuilders Cairn Homes, which is listed on both the Irish and London stock exchanges, has awarded its media planning and buying to OMD after a two-way contest with UM. The appointment is the latest move in an ongoing plan to position place Cairn Homes in the minds of Irish consumers as the country’s leading homebuilding […]
Guinness ads home in on GAA’s local heroes
As the 2017 GAA All-Ireland senior championships enter the final stages, Guinness has launched its latest TV campaign, called ‘Behind Every Great Town’. The 30’’ film celebrates the everyday GAA volunteers, who willingly give their time in communities across Ireland all year round by showing four actual volunteers from each of the four provinces. The four […]
Tesco to cherish family theme in its new ads
Picture your family. Who do you see? We all see something different. But what if you were asked what they mean to you? Or how they make you feel? Our answers may be remarkably alike. Though each and every family is unique, their meaning in our lives is something we all share. This importance of family […]
BGE rolls out back to school switch ads
Bord Gáis Energy (BGE) is thinking about parents planning for the back to school rush with the launch of a new ad campaign offering customers who switch their electricity to them 10 per cent off their standard electricity rates and a €75 Tesco gift card. The 40-second TVC was developed by Publicis, with Sheena Denneny and Eibhín […]
Smyth takes charge of activation at Boys and Girls
Boys and Girls has appointed Karleen Smyth as senior activation director, leading the creative agency’s experiential business unit. She will be responsible for analysis, planning and creating activation ideas and experiences that provide an edge for client brands. She will liaise with the agency’s client service, creative, digital, production and finance teams. Smyth is a […]
Skater girls lead Hunky Dorys buffalo charge
‘Buffalo is how we roll’ is the new campaign from Largo Foods’ crisp brand Hunky Dorys. A new 40-second TV commercial launches the campaign next Monday. Created by McCannBlue, it features a magnificent wild beast: a buffalo, fresh from a major role in a Hollywood movie. Plus eight intrepid women on roller skates. In the new […]
Rothco gets into man’s ill-fitting pants push
A man from Ohio accidentally tweeted a complaint about his pants to Dublin ad agency Rotho rather than to the intended US clothes manufacturer. Instead of just responding to the tweet, Rothco got behind the man’s plight by creating local out of home and radio ads, composing a charity song and making a music video. To […]
Mediavest rebrands as Spark Foundry
Mediavest Dublin has followed the Groupe Publicis international lead and rebranded as Spark Foundry. It has been in the Irish market since 1999 and was the first media agency set up within what has grown to be Core Media, Ireland’s largest marketing communications group. Mediavest claims to be Ireland’s top qualitatively rated media agency in […]
