DDFH&B is to merge with sister agency Target McConnells following three major account losses and some senior redundancies, a number of which were voluntary. Among the accounts which DDFH&B lost were Eir and the National Lottery – both of which moved to Rothco. Among the senior personnel who left DDs was creative director Gavin O’Sullivan. […]
Adland RSS feed for this section
Rothco rolls out film in support of Irish youths
Rothco has launched a two-minute film called ‘It’s Just a Phase’ in support of independent national youth outreach movement Soar. The film aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s POB, the film challenges adults to put themselves back in a teenager’s shoes. “No matter […]
DDFH&B creates Ireland’s first coughing poster
DDFH&B has created the country’s first ever coughing billboard for the Marie Keating Foundation. Designed to raise awareness about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that grabs the attention of passers-by with a coughing sound. The billboard appear to show a seemingly innocent statement. However, when people look […]
Ogilvy rolls out striking Trocaire ad
Irish overseas development agency Trócaire has launched a striking broadcast ad campaign aimed at generating income by highlighting its work in helping and empowering people in highly troubled parts of the world. The ad is built around the ‘Until Love Conquers Fear’ concept and is one of the first elements in a new brand positioning […]
Gemma Teeling becomes deputy MD at PHD
Gemma Teeling has been promoted to deputy managing director at PHD, working alongside MD Jason Nebenzahl. She started her career with a media company in London before joining Omnicom agency MGOMD. After a stint at Maxus, she came to Dublin and worked with Mindshare, before returning to Omnicom and joining PHD three years ago. Since then, […]
Iconic Irish ads to mark World Television Day
Each year, on November 21, RTÉ joins the EBU, EGTA and broadcasters across the world to mark World Television Day. This year, RTÉ, in partnership with the IFI Irish film archive and the Broadcasting Authority of Ireland (BAI), will celebrate the power of TV by broadcasting a specially curated selection of iconic Irish ads from the […]
Safefood ads urge parents to start kids healthily
Safefood and the HSE hve launched a new advertising campaign created by Target McConnells called Start. The ads focus in on the importance of eating well in maintaining a healthy weight for children. The campaign is the first in a five-year public awareness initiative aimed at addressing the public health issue of excessive weight and obesity. […]
Cinema ad highlights constant fight to breathe
A new 60-second ad aimed at showing the constant battle faced by people in having to fight for every breath they breathe is now showing in cinema. ‘Fight to Breathe’ invites cinema-goers to replicate the breathing pattern of Edelle Collins, who has cystic fibrosis in real life. In so doing, it shows how life for […]
Radio ads expert to address AAI Toolkit event
Acclaimed radio writer and producer Paul Burke (above left) will talk about the importance of creating engaging ads across all channels, but particularly for radio, at the November Association of Advertisers in Ireland (AAI) Toolkit breakfast seminar. The London-based creative will also discuss the significance of sound in both TV and radio commercials. Burke will […]
Experiential used to roll out Fifa 18 in Dundrum
To mark the launch of Fifa 18, EA Sports activated an experiential marketing event to surprise the unsuspecting shoppers of Dundrum Town Centre. Held over a weekend, shoppers could avail of EA Sports impressive Fifa 18 man crèche, an area to kick back and relax and get stuck in to sampling the legendary game. The crèche […]
Tourism Ireland reviews its media and creative
Tourism Ireland is to launch a process to appoint lead global creative and media agencies with Creativebrief acting as pitch doctor. Currently working with Publicis London and Carat/i-Prospect, the all-Ireland body is following a statutory requirement to re-tender for these services every seven years. The agencies are due to be appointed next May. Tourism Ireland is […]
McCannBlue hits streets in search of insights
McCannBlue hit the streets of Dublin this week to unlock the real ‘Truth About Street’. The agency is part of a study involving McCann in over 100 markets. The Dublin agency team is among 20,000 employees out to dig deep in their locale to understand the richness and diversity of local culture and the effect on […]
IAPI to pay homage to classic Irish TV ads
Re-Story is an upcoming event hosted by IAPI and the IFI Irish film archive to celebrate the creativity of TV ads in Ireland from the 1960s, 70s and 80s. The event will draw from 2,000 rolls of film salvaged, catalogued and restored by the IFI, including Guinness ‘Island’ created by Arks in 1977, which went […]
