AIB and its agency Rothco has rolled out a new campaign which aims to challenge the way hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ shows real AIB customers who have just completed their mortgage. The stories told by the couple in the TV commercial are completely their […]
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Butter spreads its influence with Heidrich signing
Dublin TV commercials production company Butter has signed international director Hanna Heidrich. Among the TVCs Heidrich has directed for global brands are Stella Artois, Levis, Trivago, Opel, Mercedes, Ikea and HBO. Butter’s Michael Duffy says she has won over 40 international awards for her work. She is based in Berlin. Butter’s recent commercials include Toyota, Aldi (above), Tesco […]
Tourism Ireland voted UK’s top OOH campaign
The Tourism Ireland ‘Game of Thrones’ (GoT) campaign involving the ‘Doors of Thrones’ work by Publicis London has been chosen as the UK’s top out of home (OOH) campaign for 2016 by Campaign magazine. The agency, which promotes the island of Ireland overseas, has won over 20 major awards, including the grand prix at the Sharks […]
Sindo thanks readers in Christmas ad
The Sunday Independent has launched its first ever Christmas television ad thanking readers for their loyalty during the year. The 30-second ad by Bonfire was filmed in recent weeks and features eight Sindo writers wishing viewers a happy Christmas as they walk through the streets of Dublin city, before it wraps up in Rachel Allen’s kitchen in Co […]
ASAI comes to terms with food messages
The Advertising Standards Authority for Ireland (ASAI) and the Food Safety Authority of Ireland (FSAI) are to introduce guidance aimed at ensuring consumers are not misled by the use of marketing terms on foods. The guidance, which has been published by the FSAI, will now support section 8 of the ASAI code for advertising and […]
C&C moves Bulmers back to London
What are C&C at? For years, the drinks industry giant Diageo tried to take on Bulmers in Ireland’s cider market by pumping huge amounts of money on new brands like Hudson Blue. C&C and its agency Young Advertising did superb work over many years in building the Bulmers story and giving the brand a stand-out […]
INM reveals all in Cannes teaser campaign
Independent News & Media (INM) celebrated the ‘power of print’ at an advertiser event in the RHA Gallery as it explained the reasons for an anonymous advertising teaser campaign. A special night of entertainment was by over 200 marketers and media industry executives. The press campaign comprised teaser ads across INM titles. The ads invited named agency […]
Boys and Girls gears up with first Skoda ad
Skoda is spending €650,000 in the creation and rollout of its first ever Irish TV ad created by its new agency Boys and Girls. The ad, which will hit TV screens on December 5, was directed by award-winning director Richie Smyth. His movie, The Siege of Jadotville, is now on Netflix. Smyth’s previous work includes […]
IIBBDO rolls out Rugby World Cup bid
The IRFU has launched its bid for Rugby World Cup (RWC) 2023. Irish International BBDO produced the film to support the launch. The agency’s creative director Mark Nutley said the ad is a brief history of an island and its people, now ready for the world. Title: Ready for the World Advertiser: IRFU Product: […]
Three’s Christmas ad supports Barnardos
Three has unveiled its 2016 Christmas campaign which opens a new chapter in the story of ‘The Girl and the Cloud’ and through a marketing campaign involving a special charity partnership with the children’s charity Barnardos. Continuing on ‘The Perfect Surprise’ story, the animated ad was created by Boys and Girls, using Irish illustrator Mark Wickham. […]
Rothco rolls out Tesco’s Christmas host ads
Rothco created a new series of Tesco’s TV ads showing people from all over the country thanking their hosts with a letter. A total of 35 ads are being shot, each one featuring a different individual reading out the letter they have written to their host. In many cases, the hosts will have no idea […]
Conflict and division a world reality, Havas reports
A new study by Havas Worldwide reveals that the ‘us versus them’ debate that divides the Donald Trump and Hillary Clinton campaigns is fast gaining traction globally. With more than five million Syrian refugees displaced, a wounded EU reeling from the aftermath of Brexit and frequent terror attacks, trust in others and confidence in the […]
ITT students work on Jaffa Cakes and Vodafone
In their final year, fourth year advertising and marketing communications students at IT Tallaght complete a year-long module called Advertising Portfolio Design. It is the equivalent of two modules in each of two semesters. Each student is assigned a role – account handler, account planner, creative and marketing manager – and included as part of […]
