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Core Media is seeking to appoint a senior marketing expert to set up and lead the group’s sponsorship division. The candidate should have ten years’ commercial sponsorship experience, have worked with creative and media agencies in developing relevant activities and be experienced in sponsorship activation for major brands across sectors. Applicants should also have a […]

Growth is returning to the Irish advertising market with 2.7 per cent growth forecast for 2014, ZenithOptimedia’s latest Advertising Expenditure Forecasts estimates. It is the first growth the domestic advertising market has experienced since 2007. Although modest, it is the second highest level of growth forecasted for Western Europe, Belgium being first with 3.5 per […]

The proposed $35 billion merger between Omnicom Group and Publicis Groupe has been cancelled as efforts in forming the world’s largest advertising agency proved too much for the US and French partners. Presented in July as a merger of equals, the deal began to seriously unwind last month when Omnicom chief executive John Wren expressed […]

GT Media has announced a formal merger with Havas to form Havas Media Ireland (HMI). The two agencies have been working together informally for the past two years. In a statement, it was said that the move comes as part of an investment programme from Havas Media in Europe following the group’s recent international wins […]

WPP chief executive Sir Martin Sorrell was paid a total of £29.8 million last year, up 70 per cent year on year. The global advertising network’s annual report shows Sorrell received £1.15m in base salary, down 11.5 per cent year on year, and £1.9m in benefits, pension and contributions in lieu of dividends. He received […]

Cawley NeaTBWA’s good fortunes in acquiring new business in recent months show no sign of abating with the Omnicom-owned agency adding BMW Ireland. The business includes the luxury German marque and the Mini car brand. The agency, which competed with Publicis, Target McConnells and the incumbent, Chemistry for the account, previously handled Audi before its […]

Irish Rail will see presentations from media and creative agencies early next month and a decision is expected to be made on the reviews by the end of the month. The four creative agencies pitching are Irish International, Javelin, Publicis and the incumbent, Focus Advertising. Focus client director Shane Lynch has worked on the Irish […]

Dentsu-owned Aegis Ireland has agreed a deal with UK marketing software specialists Mediaocean to provide the Prisma digital platform. Prisma allows media agencies to conduct their entire business from researching and planning, to buying into reconciliation with bill/pay, keeping finance departments in sync with digital activity. Aegis, which comprises Carat, Lucidity, iProspect, Vizeum and Brindley, […]

Carat Ireland has announced a number of new appointments. The Dentsu-owned agency has promoted Áine Osborne to digital director. Since joining Carat in 2011, she has worked on various accounts, including Bank of Ireland, UPC and Kellogg’s. In her new role, one of her main responsibilities will be to work with the agency’s wider team […]

Carefully devised metrics help prove what advertising investment can achieve and because advertisers regard measurability as being essential Adfx is the industry’s most important awards show, IAPI president and McCannBlue chief executive Orlaith Blaney has said. Speaking to Marketing/tv, Blaney says Adfx, which will be presented in September, plays a vital role in highlighting how advertising […]