Pull the Trigger executive producer Max Brady is the guest speaker for this month’s Association of Advertisers in Ireland (AAI) Toolkit breakfast when she will pull no punches on addressing the issue of whether or not Irish marketers are guilty of stereotyping in ads. What other countries are doing to tackle gender stereotyping will also […]
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Special offer to attend hybrid Esomar conference
Worldwide research body Esomar returns to Dublin to stage its Fusion four-day conference at the Gibson Hotel starting this Sunday. Delegates can decide on which of the four days to attend depending on whether they choose data case studies or qualitative issues – or both. The programme covers anthropology, predictive analytics, semiotics and storytelling. The first […]
Justin Cullen to quit Core to launch Jolt Esquire
Core director Justin Cullen plans to leave the marketing agency group soon to launch a company which will advise marketing directors and CEOs on the strategic use of digital. Cullen’s new company is called Jolt Esquire. He will also become chairman of Maximum Media, the group run by Niall McGarry and owner of Joe, Her, […]
Lidl signs up to Moncrieff slot on Newstalk
Newstalk has signed up Lidl as sponsor of the ‘Movies & Booze’ slot on Moncrieff in a six month deal for an undisclosed sum. The deal allows Lidl to avail of weekly brand mentions and experiential tasting experiences with customers at monthly roadshows allowing Moncrieff listeners to sample Lidl wines. Moncrieff airs weekdays on Newstalk from […]
Sky and BT agree new distribution deal
Sky and BT have expanded their content cross-supply deal with Sky becoming BT’s sole distribution partner in Ireland. Sky customers will have their choice of the best sports on Sky Sports and BT Sport all through a single Sky TV subscription, including Premier League games, UEFA Champions League, Europa League and Heineken Champions Cup rugby. Eir […]
Molly Malone takes a stand against breast cancer
If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the question posed by Irish cancer charity the Marie Keating Foundation (MKF) and creative agency Rothco|Accenture Interactive as part of the ‘Take Notice’ campaign for Breast Cancer Awareness Month. The star of ‘Take Notice’ […]
Belfast PR firm Jago opens new Dublin office
Jago, the Belfast public relations agency, has opened an office in Dublin. Launched by managing director Shona Jago-Curtis five years ago, the agency was a finalist in the PR consultancy of the year in the most recent Chartered Institute of PR Awards. Jago clients include Autoline Insurance Group, Gilbert-Ash, Tourism NI and Rankin Selection. Jago-Curtis (pictured […]
Out of home up by four points in third quarter
PML Group has released figures on the out of home sector ahead of the release of its third quarterly Posterwatch report for 2018. Quarter three saw saw a four per cent growth to date (cycles 1-20), compared to the same period last year. Campaigns that helped fuel the growth included TV3 Group’s rebrand to Virgin […]
AIB hires Lovin Media to inform new home buyers
Lovin Media Group has teamed up with AIB in a year-long partnership developed by Starcom to inform first-time home buyers in Dublin. The ‘AIB Livin Dublin’ partnership will offer first time buyers in Dublin a suite of experiential events and interactive digital content to assist and support them in finding a home in and around […]
Ian Byrne takes charge of Virgin TV revenues
Just two months after TV3 was rebranded as Virgin Media Television (VMT), the Liberty Global TV subsidiary has announced a number of personnel changes on the marketing side. Ian Byrne has been made director of digital and commercial enterprises, reporting directly to CEO Pat Kiely. Byrne will be responsible for all VMT group revenue streams. […]
Butlers Chocolates flies first class with Emirates
Emirates and Butlers Chocolates have signed a deal to sell the Irish chocolate bar brand on board all flights. The deal will see around 50,000 Butlers chocolate bars a month sold in first class cabins. The airline selected flavours from the Butlers signature solid bar collection, including mixed berries white chocolate and honeycomb crisp milk chocolate. […]
Anne Mulcahy to steer Bank of Ireland branding
Anne Mulcahy is to join Bank of Ireland from Vodafone to head up its brand marketing. She will work alongside chief marketing officer Henry Dummer, who joined from Eir earlier this year. Mulcahy’s appointment is part of the ongoing revamp undertaken by the bank’s chief executive Francesca McDonagh as she puts her stamp on the […]
Clayton Hotels backs Munster schools rugby
Clayton Hotels, part of the Dalata group, is sponsoring Munster rugby school senior and junior cup for the third year in a row. Munster Rugby players Peter O’Mahony, James Cronin and Duncan Williams showed up at a photocall in the Clayton hotel in Cork city to share their top tips on how to prepare ahead […]