Lovin Media Group has teamed up with AIB in a year-long partnership developed by Starcom to inform first-time home buyers in Dublin. The ‘AIB Livin Dublin’ partnership will offer first time buyers in Dublin a suite of experiential events and interactive digital content to assist and support them in finding a home in and around […]
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Ian Byrne takes charge of Virgin TV revenues
Just two months after TV3 was rebranded as Virgin Media Television (VMT), the Liberty Global TV subsidiary has announced a number of personnel changes on the marketing side. Ian Byrne has been made director of digital and commercial enterprises, reporting directly to CEO Pat Kiely. Byrne will be responsible for all VMT group revenue streams. […]
Butlers Chocolates flies first class with Emirates
Emirates and Butlers Chocolates have signed a deal to sell the Irish chocolate bar brand on board all flights. The deal will see around 50,000 Butlers chocolate bars a month sold in first class cabins. The airline selected flavours from the Butlers signature solid bar collection, including mixed berries white chocolate and honeycomb crisp milk chocolate. […]
Anne Mulcahy to steer Bank of Ireland branding
Anne Mulcahy is to join Bank of Ireland from Vodafone to head up its brand marketing. She will work alongside chief marketing officer Henry Dummer, who joined from Eir earlier this year. Mulcahy’s appointment is part of the ongoing revamp undertaken by the bank’s chief executive Francesca McDonagh as she puts her stamp on the […]
Clayton Hotels backs Munster schools rugby
Clayton Hotels, part of the Dalata group, is sponsoring Munster rugby school senior and junior cup for the third year in a row. Munster Rugby players Peter O’Mahony, James Cronin and Duncan Williams showed up at a photocall in the Clayton hotel in Cork city to share their top tips on how to prepare ahead […]
Tourism Ireland targets visitors from Down Under
Tourism Ireland’s 2018 sales mission to Australia and New Zealand kicks off this week. A delegation of 11 Irish tourism companies is taking part in the targeted sales mission to grow tourism from both markets. Irish hoteliers along with those from visitor attractions will meet and sign deals with around 500 Australian and New Zealand tour […]
Concern cinema ad created by Guns or Knives duo
One Step, a new cinema ad for Concern Worldwide, was devised by Guns or Knives creatives Eric Gasparro and Kieran O’Driscoll, winners of this year’s IAPI Cannes Young Lions film competition. The campaign, estimated to be worth around €500,000, saw a quarry in Wicklow transformed to portray the aftermath of a recent earthquake in Nepal. The […]
Most commuters rely too much on their mobiles
Most rail and bus commuters say they rely too much on their mobile phone and realise the impact it has on their lives, the latest Work.Shop.Play survey by Exterion Media shows. The phone usage and habits study is based on interviews with the 5,200 panel members last month. The survey gives insights into phone plan […]
Joe up and running with new rugby series
In what is being hailed as a first by Maximum Media, sports site Joe.ie has launched its latest show in Ireland, ‘Baz & Andrew’s House of Rugby’. Hosted each week by rugby players Barry Murphy and Andrew Trimble, the show comes in the form of both a video and audio series and is supported by […]
Winners of summer sponsorships to be revealed
The Marketing Institute has teamed up with John Trainor’s Onside sponsorship agency to host a breakfast seminar along the lines of Who Won the Summer of Sponsorship? in the Aviva Stadium next Tuesday. A panel of experts will discuss the topic. RTE group head of sport Declan McBennett will speak about sports rights inflation and […]
Graham Taylor bids fond farewell to adland
Havas Media Ireland chief executive Graham Taylor is leaving the advertising business having started his own media agency 35 years ago. Taylor’s departure follows Gareth Fitzpatrick’s appointment to head up a new management team at Havas in January. The change was made in the context of Taylor moving away from the day-to-day running of the […]
Today FM duo partners with Pieta House charity
Today FM has agreed a partnership with suicide support group Pieta House. The charity will sponsor the health and wellness segment, ‘Mind Yourself Now’ on the Dermot & Dave show, in the lead up to FeelGood Week from October 20. The initiative is aimed at helping people #FindtheFeeling through wellness, mindfulness, active, social and fun events. […]
Dentsu Aegis buys B2B market research group
Dentsu Aegis Network (DAN) has acquired B2B International, the world’s leading specialist business-to-business (B2B) market research company, for an undisclosed sum. B2B International will become part of Gyro, the full-service global agency dedicated exclusively to B2B marketing. DAN’s Irish boss Liam McDonnell said Gyro plans to open a Dublin office. Headquartered in the UK, with […]
