Bloom Advertising has created an online video campaign for Labour showing how the government partner has helped create the basis for economic recovery. In a new approach to political advertising, Labour’s campaign does not feature any politicians or campaign promises, but instead captures three slices of life from the recent improvements. The party says the […]
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Irish votes sought for Guinness Storehouse
Irish people have until Friday to help the Guinness Storehouse claim the ultimate travel accolade as Europe’s leading tourist attraction in the World Travel Awards. As Ireland’s first attraction to be shortlisted for the prize, the Storehouse is vying with such other historic and famous attractions as the Acropolis in Athens and London’s Buckingham Palace. Barcelona’s […]
McNicholas promoted at Heneghan
Fiona McNicholas has been made an account manager at Heneghan, one of Ireland’s leading PR agencies. McNicholas joined the company two years ago as a senior account executive and now works with Rentokil Initial, Anam Cara, Hibernia College, RoanKabin and Irish Distillers. She also advises agency clients on social media strategy and tactics. Prior to […]
Deadline for Bord Bia awards this Friday
Companies interested in entering this year’s Bord Bia Food & Drink Awards are reminded that submissions must in by 5pm this Friday, July 24. Entrants have to be in business for at least two fiscal years, with a minimum turnover of €100k. The awards are open to companies which produce and market products and operate […]
Clear Blue Water changes name to ZenithOptimedia
Core Media has announced that its Clear Blue Water (CBW) agency has officially changed its name to ZenithOptimedia following a “special resolution”, the group’s financial controller Brendan Moore has confirmed in a letter to suppliers. The move follows a deal agreed by Alan Cox last March allowing Core to run the agency franchise in Ireland. […]
Search on for Ireland’s food masters
Love Irish Food has launched the Masters of Their Art series in association with the Irish Independent. The campaign is a nationwide search among its member brands to find those who have a major passion and a true understanding of their craft. With the loss of many of the country’s finest food industries in recent years, and […]
Insomnia to waken up UK market
Insomnia has agreed a partnership with Debenhams which sees the Irish coffee company open a number of Insomnia @ Debenhams outlets across the UK and Ireland over the coming months. The first of these has just launched at Debenhams in the Mahon Point Shopping Centre in Cork and plans are afoot to launch outlets in Rugby […]
Diageo top half year spender on outdoor
Diageo continues to be the highest spending advertiser on out of home (ooh) formats for the first half of 2015, new figures show. The latest Posterwatch report by outdoor specialist PML Group shows the drinks giant – whose brands include Guinness stout and Smirnoff vodka – has increased its ooh investment in 2015 and is […]
20 QUESTIONS… Lisa Comerford, Eircom
Lisa Comerford is consumer marketing director for Eircom and Meteor. Her career began with Communicorp identifying international business opportunities in radio and multimedia. She moved to Lansdowne Market Research before returning to the client side with Coca-Cola Ireland, first as head of research and insights and later marketing the flagship brand. She launched her own […]
Agencies reminded about entering Sharks
Agencies are reminded that the deadline for campaign entries for this year’s Sharks creative festival in Kinsale is August 8. The festival is a showcase for the world’s top creative campaigns and attracts some of the best exponents in advertising, film, design and digital communications. Media agencies are invited to submit award entries in eight […]
Investec backs Irish showjumpers
Investec and Horse Sport Ireland (HSI) has become the first ever corporate sponsor for the Irish show jumping team. The partnership sees the finance house sponsoring Team Ireland’s involvement in next month’s Discover Ireland Dublin Horse Show at the RDS and FEI European Championships at Aachen in Germany. It is a key stage for HSI as […]
Lloyds Pharmacy sponsors Liveline
RTÉ Radio 1 has announced Lloyds Pharmacy as the new Liveline sponsor for a year in a deal brokered by Core Media’s Livewire and Mediaworks. The afternoon phone-in show presented by Joe Duffy has an average audience of 382,000, making it the second most listened to show on Irish radio after Morning Ireland. The Liveline […]
TV3 sold to UPC for over €80m
UPC Ireland, a wholly-owned subsidiary of Liberty Global, has entered into an agreement with Doughty Hanson to buy TV3 for €80 million with an extra €7m payable based on TV3 hitting certain targets. Doughty Hanson paid €265m for TV3 in 2006. Chief executive David McRedmond and commercial director Pat Kiely are among those with a 9.5 […]
