Archive2018

Most Christmas shoppers set to buy online

Almost 78 per cent of consumers or four in every five people will shop online for some or all of their Christmas purchases this year, research by Wolfgang Digital for Virgin Media Business shows. Women are more likely to shop online than men. The study is based on interviews with 1,000 Irish consumers on Christmas shopping habits in […]

Heineken Ireland is the first drinks company in the country to achieve the business working responsibly mark from Business in the Community in recognition of its responsible and sustainable business practices. Audited by the NSAI, the mark is based on ISO 26000 and is the only independently audited standard for CSR and sustainability in Ireland. […]

Mediaworks’ Mark Delany has been appointed to the agency’s board of directors. He joined the Core agency as a client director five years ago and previously worked with Vizeum and Mediavest, now known as Spark Foundry. As business director, he is responsible for the development and implementation of media planning for various Mediaworks’ clients. Delany […]

The much-acclaimed series of posters and press ads for Glasnevin Trust are now on sale online at Brand Artillery, with interest being shown from buyers in the US, US, Australia and France. The concept, copy and creative direction for the ads was by Eoghan Nolan, while Tony Purcell was responsible for the campaign’s design and […]

Core’s chief digital officer Aisling Blake is leaving the marketing communications group to move to Facebook. She first joined Core’s Radical agency in 2009 as commercial director before becoming managing director in 2014. She had previously worked in client service roles at Interactive Return and Comys. She is on the board of the Irish Heart […]

Following the recent launch of SuperValu’s ‘All Things Considered’ campaign, TBWA\Dublin, has followed up with a festive spot urging grocery shoppers to ‘Consider Christmas’. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’ from the musical Oliver! with a montage of customers from all walks of life and staff from stores around the country. Among the […]

Paul Williams is stepping down as co-anchor of the Newstalk Breakfast show, which he co-presents with Shane Coleman. He said that after more than two years being part of the country’s morning commute, he decided it was time to move on. “It’s been a great experience and I want to thank the team for producing […]

He was nearly toast after a perilous accident but now Aldi can announce Kevin the Carrot is back, reviving his role as an unusual Christmas hero with the latest ad scheduled to launch on tomorrow’s RTE News: Six One on RTE One. The 60-second commercial follows the Aldi Christmas teaser, which has been playing out to audiences […]

Pull the Trigger executive producer Max Brady is the guest speaker for this month’s Association of Advertisers in Ireland (AAI) Toolkit breakfast when she will pull no punches on addressing the issue of whether or not Irish marketers are guilty of stereotyping in ads. What other countries are doing to tackle gender stereotyping will also […]

Worldwide research body Esomar returns to Dublin to stage its Fusion four-day conference at the Gibson Hotel starting this Sunday. Delegates can decide on which of the four days to attend depending on whether they choose data case studies or qualitative issues – or both. The programme covers anthropology, predictive analytics, semiotics and storytelling. The first […]

Core director Justin Cullen plans to leave the marketing agency group soon to launch a company which will advise marketing directors and CEOs on the strategic use of digital. Cullen’s new company is called Jolt Esquire. He will also become chairman of Maximum Media, the group run by Niall McGarry and owner of Joe, Her, […]

Newstalk has signed up Lidl as sponsor of the ‘Movies & Booze’ slot on Moncrieff in a six month deal for an undisclosed sum. The deal allows Lidl to avail of weekly brand mentions and experiential tasting experiences with customers at monthly roadshows allowing Moncrieff listeners to sample Lidl wines. Moncrieff airs weekdays on Newstalk from […]

Sky and BT have expanded their content cross-supply deal with Sky becoming BT’s sole distribution partner in Ireland. Sky customers will have their choice of the best sports on Sky Sports and BT Sport all through a single Sky TV subscription, including Premier League games, UEFA Champions League, Europa League and Heineken Champions Cup rugby. Eir […]