Prof Leslie de Chernatony will co-host a one-day brand masterclass at NUI Galway NUI Galway is to host a one-day masterclass for business leaders entitled ‘Growing brands through a recession’ on Thursday, January 31. The guest speaker will be Prof Leslie de Chernatony, professor of brand marketing at Universita della Svizzera Italiana in Switzerland and […]
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Mastercard backs new debit card
Santa’s model helpers Georgia Salpa and Nadia Forde pose with the new Utilize card Mastercard is involved in the launch of a new debit card which consumers are urged to use to settle regular bills, from mobile phone and electricity charges to car tax and TV licence payments. Users can top up the Utilize card […]
Bertie Ahern up front with TV3
Bertie Ahern (right) and Fianna Fail party colleague Albert Reynolds TV3 continues its new emphasis on home produced documentaries with former Taoiseach Bertie Ahern speaking to TV3 political correspondent Ursula Halligan in the first of several interviews with prominent people. The new series, called This Is… , starts on TV3 at 10pm this Thursday. In […]
Drive to buy Irish books this Christmas
A marketing push to encourage consumers buy Irish language book this Christmas has been launched by Foras na Gaeilge, the Irish language promotional body. The campaign includes radio competitions on Today FM, Newstalk, Raidió na Life, Raidió Fáilte and RTÉ Raidió na Gaeltachta. Prizes include a library of Irish language books for a local school. […]
Bulmers sides with 'pick me' festive theme
Bulmers combines some levity with seasonal festivity for its Christmas TV campaign ‘The Chosen One’ which airs for the first time tonight. The story focuses on the orchard workers jostling for the privilege of turning on the Christmas tree lights and was filmed in the Bulmers orchard in Clonmel. The 60-second commercial was created by […]
Setanta to give charities free Christmas ads
Setanta Sports is offering three Irish charities a free advertising campaign on its Setanta Ireland channel this Christmas. Recognising that raising funds and generating awareness is even more difficult this year, the TV station is inviting charities from throughout the country to contact them. Three charities will be selected in a draw and given a month-long […]
Irish Times faces €600,000 legal bill
Geraldine Kennedy and Colm Keena. Photo: Matt Kavanagh, The Irish Times The editor of The Irish Times Geraldine Kennedy and reporter Colm Keena have been ordered by the Supreme Court to pay €600,000 in legal costs in the case they won in not disclosing their sources to the Mahon Tribunal for the story about monies […]
Paddy Power conveys message to Thierrys
Paddy Power has launched a tongue-in-cheek campaign centred around the Thierry Henry handball controversy which targets overseas visitors as they arrive into Dublin airport. The campaign sees the bookmaker take over the baggage hall in the airport’s arrivals area with 42 illuminated posters. The ads, which welcome visitors to “beautiful Ireland” with the exception of people […]
Irishman's PR firm wins UK award
Adrian Brady’s Eulogy! named the UK’s PR Agency of the Year Eulogy!, the London PR consultancy founded by Irishman Adrian Brady, was named the PR Agency of the Year at an industry awards in the Grosvenor Square in London. Eulogy! competed with agencies across four categories and won the B2B category for Mortascreen deceased data […]
Nokia rings true for cinema goers
Some neck: Twilight Saga: New Moon is attracting young female audiences Nokia is to launch a new sponsorship campaign in cinemas around the country this Friday following a deal with Carlton Screen Advertising (CSA) and 40 independent cinema owners. Coca-Cola has been running a similar campaign with the Ward Anderson chain since May of last year. […]
Tipp FM turns to Clonmel shoppers
Tipp FM has launched a new studio on site at the Showgrounds Shopping Centre in Clonmel and becomes the first independent radio station to set up a second studio in a shopping centre. Initially, the station will broadcast its mid-afternoon show every Saturday from the new studio. Fran Curry, programme controller, Tipp FM, said the […]
Tories ape Labour with Jedward poster
The Conservative party in the UK is running a campaign on digital poster sites around London showing prime minister Gordon Brown and chancellor of the exchequer Alistair Darling as X Factor evictees John and Edward Grimes, aka Jedward. The posters appeared within five minutes of the Lucan twins being voted off the show. But the ‘Deadwood’ […]
