John West has launched its first advertising campaign in Ireland in over ten years with new work by Boys and Girls. ‘Brainfood’ highlights the nutritional values of Omega 3 for mental development, cognition and concentration using outdoor, press, radio and online ideas. The outdoor and press treatments show two five-year-old boys getting into spots of […]
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Q102 signs new contract
Q102 today signed a new ten-year contract with the Broadcasting Authority of Ireland (BAI). The easy-listening music station owned by UTV is targeted at 35-55 year olds on the FM band in Dublin city and county. Dublin’s Q102 was represented at the signing by its chief executive Scott Williams, chairperson Padraic White, John McCann, group […]
Odgers to leave Chemistry
Carolyn Odgers has quit as strategic director of Chemistry as she intends to pursue other interests. Odgers, who is vice president of IAPI, told Marketing.ie that she is taking a break from advertising after spending over 30 years in the business and intends to consider other options. She joined Chemistry almost five years ago from […]
RMG Target again dominates DM awards
Bunker shot: Dialogue Marketing used Bruno Ganz’s role as Adolf Hitler in Oliver Hirschbiegel’s Downfall to great effect in its video for agency of the year at the An Post Direct Marketing Awards. RMG Target, the below the line division of the DDDFH&B group, again proved itself as the major force in direct marketing services in […]
Channel 4 to show abortion advice ad
Channel 4 will launch Britain’s first TV commercial providing advice on abortion services when a month-long campaign, with the slogan, ‘Are you late?’, gets underway at 10.10pm next Monday. Marie Stopes International (MSI) says the ad will be “clear, non-judgmental information” on unplanned pregnancies and abortion services. While Channel 4 viewers in England, Scotland and […]
Killane to head up RTE Television
Glen Killane has been appointed managing director of RTE Television in place of Noel Curran who is leaving the national broadcaster to work in independent productions. Killane has been group head of RTE Sport since 2006. He takes up his new post on June 1st and will report to RTE director general, Cathal Goan. Killane […]
British adman helps launch Adfx
Rory Sutherland, vice chairman, Ogilvy London and president of the Institute of Advertising Practitioners (IPA), talking at a seminar in the National Gallery at which the ninth IAPI Adfx awards were launched by IAPI vice president, Carolyn Odgers of Chemistry. Sutherland spoke about behavioural economics and advertising. Adfx was introduced by IAPI in 1996. The […]
Sponsor drive for car skills TV show
Voom-voom: The final contestant on Training Days will get to drive a F1 car Eat your carburetor, Jeremy Clarkson. Irish reality TV is extending to road safety and how best motorists can become better drivers in a new RTE TV series planned for the autumn. Called Training Days, the show will take ordinary drivers and […]
Low Low makes cinema highlight
Kerry Foods’ Low Low dairy spread is debuting on Irish cinema screens this week with the brand’s new ‘Love It, Live It’ 30-second commercial. The ad is part of the first Low Low campaign to be made by McCann Erickson following the agency winning the business from Chemistry; Vizeum handles media. Featuring a group of […]
Ogilvy to host worldwide creative event
Colgate Total Floss by Prolam Y&R in Santiago, Chile, one of the latest campaigns on ihaveanidea.org The Ogilvy Group is to host Portfolio Night 8, the global advertising portfolio review event, as it comes to Dublin for the first time next week. Devised by the Toronto-based ihaveanidea.org advertising archive, the event will see top agency […]
Fáilte Ireland to launch tourist charter
Irish Ferries has a new ad campaign created by Javelin to capitalise on ferry demand In a bid to reassure tourists about volcanic ash cloud disruption, Fáilte Ireland will launch a customer-care charter this week. The document will address issues like cancellation policy, pricing for delayed tourists and provide timely information and details about internet […]
Hayes and Kennedy fill Ryan slot
Colm Hayes (pictured left) and Lucy Kennedy will stand in for Gerry Ryan, who died recently, as presenters of the weekday morning show on 2FM from 9am today. The pair will host the three-hour show for four weeks after which time head of 2FM John McMahon is due to name a permanent successor for Ryan. […]
ASAI bans Hunky Dorys ads
The Hunky Dorys crisps ads featuring women in revealing tops playing rugby under straplines such as ‘Are you staring at my crisps?’ and ‘Tackle these’ has been banned by the Advertising Standards Authority of Ireland (ASAI) after 300 complaints from members of the public and a threat of legal action by the IRFU. The ASAI […]
